A blog is one of the best digital tools that can boost your business' conversion rates. This might be easier said than done. Just publishing blog postswon't ensure you'll have the desired conversion rate. Your blog articles must be of quality to be seen by Internet users.
In this article, we will present you the right tools and strategies to use if you want to improve and monitor your blog conversion rates.
The following five methods are effective in increasing your conversion rates
1. Write an engaging headline
2. Write problem-solving content
3. Improve Search Engine Optimization (SEO)
4. Add calls-to-action (CTA)
5. Use social proof
We will explain each tip in more detail below.
1. Write an engaging headline
Getting readers to read an entire article is quite difficult. Choosing the right headline will significantly increase your website's traffic which will ultimately lead to a higher conversion rate.
When writing the headline, you have to focus on two things – its appeal to your target audience and the value it provides.
To write a good title, two things come into play: its form (lexicography) and the message it brings, that is to say its value. Here are some examples of headlines that appeal to your readers:
1. "The best method to..." – it means that you give a method, or a solution to a problem to your readers. It should be noted that this is the "best" method. .
2. "The easiest way to..." – sometimes, your readers don't want the best way to do something, but the way that will save them both time and effort.
3. "How to..." – this title allows your readers to understand that you are giving them ways to use
4. "What to do when..." – this title implies that you are ready to help your readers get out of a problem they are currently in.
You can also use a "clickbait" headline. If you choose to use this kind of headline, make sure that the blog content excites as much as a headline, otherwise, it will annoy your readers and hurt your conversion rate.
How you write your headline is important, but it must be followed by problem-solving content.
2. Write problem-solving content
The first step in writing problem-solving content is identifying your readers and potential customers and understanding their problems.
Once you've done this, provide a relevant solution. Try not to confuse your readers with too much information; instead address the specific problems they have.
Make your content relevant by offering in-depth knowledge on the problem and presenting a solution and an explanation of how your product perfectly fits that void.
In reality, blog marketing is not much different from any other kind of communication with your customers. That is why your blogs shouldn't be a bundle of mere facts and figures, it should provide a real solution to the real problem.
If you want to attract more organic traffic to your website, writing the relevant content isn't enough, you need to improve your search engine optimization.
3. Improve Search Engine Optimization (SEO)
By optimizing your web pages and blog posts, you are making your website more visible.
Publishing relevant blog content can be challenging at times due to Google's frequent algorithm updates. Some blog ranking factors resist the change, while others go out-of-date fast. This is why you have to stay on top of your game at all times, and we are going to help you achieve exactly that.
10) Here are 4 ways to improve your website SEO:
1. Apply keyword research – this could be a little tricky, but luckily there are keyword research tools that can help you.
2. Update your blog content regularly – you can do this byoptimizing images or adding internal links to your recent content.
3. Make your website mobile-friendly – when creating a website for mobile devices, it is crucial to keep everything simple and easy to use.
4. Boost your website's loading speed – page loading time is a ranking factor in SEO, so make it as short as possible to stay competitive on the market.
If you find all this a bit too complicated to do on your own, a reliable company like web-eau.net can help you choose the SEO software that fits your needs. This kind of decision can get you to your goal quicker.
If you've done everything right so far, the next step will be making your readers convert into customers. This is where the call-to-action comes into play.
4. Add a call-to-action (CTA)
11) A CTA is made to encourage users to take an action.
A call-to-action must be precise, on point, and designed to attract attention. Use action verbs such as – Order Now, Subscribe, Download, Find more…
To further push your readers to take action, use the words they find attractive – Discount, Trial, Free, Discover, Secret…
One of the challenges lies into where and how to implement your CTA on your website. This can't be done overnight, so you might want to consider hiring some help.
If your business is located, for instance, in Brittany, consider hiring a Joomla webmaster freelance to help you implement the right techniques in creating a CTA on your website, while following the local trends. This allows you to be one step ahead of your competitors.
Before your readers decide to convert into customers, you have to ensure that you are trustworthy. This is why social proof is important.
5. Use social proof
In general, social proof comes in form of the reviews and testimonials. It’s about showcasing your satisfied clients.
If your business was recently created, the lower the chance of getting customer reviews, you can't be expected to have testimonials of satisfied clients. This might seem to you like an unsolvable problem, but it is not. What you can always do is hire or ask an expert to comment on your blog or write articles on authoritative blogs thus helping you acquire the needed clients.
Conclusion
Carefully planning and organizing your blogs might make the difference between a blog that converts and a blog that produces pointless traffic.
It all comes down to is creating problem-solving, relevant, content with a catchy headline. Make sure you always have SEO in your mind while creating content.
Don't forget to include a call-to-action to encourage your readers to complete the desired action and ultimately become your customers.
In today's competitive market it is very hard to run a successful business. You must use all the resources at your disposal to have a high conversion rate while making sure to gain a head start on your competitors. We hope that these tips will help you reach that goal.
