When you create a glossary for your website, you're compiling an alphabetical list of terms and definitions that are specific to the website in question. Does the first thing a visitor sees on your website give them a good idea of what the site is about? A glossary page can serve as a single landing page for all of a website's key concepts, or they can provide an in-depth look at a single topic.
The likelihood of a website being found and attractive to a reader increases when the website is more organized. Adding a glossary page to your website could increase traffic if your business uses industry-specific terms. With the help of glossary entries, you can avoid re-definition of difficult words and phrases in your blog posts by linking glossary entries.
Using Glossary Pages on Your B2B Website: The Why and How.
Customers who want to learn more about a term or phrase used frequently in your business or industry can find information on it by visiting your website's glossary page. However, despite the fact that these pages focus on educating your audience, there are a number of benefits that may not be immediately apparent.
Glossary Pages: The Why
1. It aids high-quality content
When you write a glossary, you're actually boosting your website's content by focusing on specific keywords and concepts. A list of definitions makes the website more content-oriented and thus more likely to be seen as a source of information. An online glossary can help your readers better understand the content on your site and delve deeper into the fundamental concepts that make up your expertise.
The more content you can gather around a single topic or subtopic, the more useful your glossary will be to your readers. When customers visit the website, they now have a clearer idea of what the descriptions allude to. Managing your content is being made easier, because the glossary consolidates it all.
2. Improves the components of EAT
You are providing a vital service to your clients by developing a central spot for definitions and descriptions of industry-specific terminology. Google's EAT ranking factors—Expertise, Authority, and Trustworthiness—rely heavily on this beneficial information.
3. Enhances dwell time
The more technical your website, the more likely you are to use technical jargon in your posts. Your reader will spend more time on your site if you include an internal glossary to help understand these key concepts. For Google, a longer time spent on a page indicates that your readers are satisfied and that your content is of high quality. You'll be able to reduce page bounce rates and boost time spent on your site.
4. Identifies and enhances keywords
Creating a glossary of terms is a great way to increase the number of keywords on a website. A glossary helps you identify the keywords that you want search engines and visitors to see on your page. When a website has a large number of keywords, you can both inform and educate with a list of these terms on your glossary.
5. Creates internal links
When you provide an alphabetical list of terms and meanings pertaining to your sector, you'll have plenty of opportunities to link internally. Increasing the number of high-quality internal links is a good SEO strategy. After getting a plethora of content-rich pages, you need to ensure that your website's visitors stay around for a long time, and one way to achieve this is to connect or link the term pages with other terms or even with products. With the use of a glossary, you'll be able to provide internal links to your pages that are significant to visitors and valuable in promoting your pages.
6. Improves SEO
Each piece of information can be indexed in multiple URLs, as each page generates traffic and improves the website's overall search engine optimization (SEO). Using a glossary is a simple way to boost your SEO. In terms of search engine optimization (SEO) and content organization, glossary pages are a valuable tool.
7. Provides higher ranking chances
A glossary is a great way to improve your search engine rankings for a variety of keywords that are important to your editorial strategy. It is possible to rank for most or all of the terms and phrases that are relevant to your business by including them on your website.
Glossary Pages: The How
When you've read about the advantages of glossary pages and the reasons they should be added in your website, you may wonder: Where or how do I begin?
One of the ways to attract new visitors to your website is to include a glossary page. In order for your readers to gain an understanding of the topics you care about, you need a glossary page. Visitors to your site should be educated and informed. It is likely that you have a plethora of content on your B2B website aimed at converting visitors into customers or nurturing existing ones. The more frequently you create glossary pages for your website, the more likely you are to be seen as a thought leader in your field. In addition to providing definitions for well-known industry terms, it's also a good idea to target new and emerging terms.
Having your glossary page show up on the first page of search results will bring a relevant visitor to your website. After that, you can use CTAs and relevant content to push them further down the funnel with your page.
How To Create A Glossary Page?
The very first step in determining what terms to include in your glossary section is to look outside of your marketing department. By doing this, you'll be able to focus on the terms that are most relevant to your company and its products and narrow down your search results.
You'll need to conduct keyword research once you've compiled a list of terms. You will be able to see which terms on your list are the most frequently searched for as a result of this study. These are the most likely ones to be your first picks. However, this does not mean that we should ignore the other terms with a lower volume. If you want to get ahead of the pack, you should also focus on emerging phrases, which will give you a leg up on the competition. Here are the basic steps to take to successfully create a glossary page.
- Determine the most regularly used industry words to define the subject of your glossary. When possible, try to type out each entry in entire phrases rather than just a single word. It's important for your readers to understand not just what the word means, but also about how it's used in different contexts.
- Create a list of all of these terms with their definitions and other important details—everything's up to you how you want to organize it. It is important to ensure that the definition is clear to those who are unfamiliar with the business. In the definition, avoid using industry jargon, acronyms, or initialisms, and do not use the keyword you're explaining in the definition.
- Now that you've compiled a list of phrases, it's time to begin creating the content for the pages.This data can be presented in a variety of ways, including blog posts, webinars, case studies, infographics, and so on.
- Analyze the pages that appear above the fold in search results for the targeted term before making changes to the layout of your page.
- Make sure the page has relevant crosslinks. Include a link to the primary landing page for the keyword phrase, as well as any other relevant pages on your website that are known to increase conversions.
- Consider the importance of being consistent, and maintain a consistent style, tone, and degree of knowledge in all entries. Searchers and search engines alike will find it easy to navigate and find value in the material if the pages are formatted in the same way. In order to develop the brand narrative and build authority, it is important to maintain a consistent tone throughout. For each term and definition, choose a degree of knowledge or reading comprehension and stick to it.
- Check to see if you're genuinely delivering something of value. With just two words or less in each definition, visitors and search engines alike will perceive your glossary as low-quality spam. As a result, visitors are less likely to return to your site, and Google is less likely to give it a high ranking. Consider the quality of your material, not just the quantity of it, while trying to outrank your competitors in Google's search engine results.
- Take notes on what works and what doesn't. If you want to see an increase in traffic and conversions in terms of keywords, use the SEO tools available.
Utilizing insider language can help you appear more knowledgeable about your subject matter, which can help your website gain credibility and attract more people who are already knowledgeable about the topic at issue.
If your website often utilizes industry-specific words, by providing a glossary of industry terms you can help your viewers better grasp your website's content without sacrificing SEO functionality. A glossary, like any other page, should be useful and relevant to your audience.
Consider how best to organize your content so that your readers can quickly find the information you've shared. You may use glossaries to increase your website's content, boost your search engine rankings, and add value to customers.