The online world has revolutionized the way we live, work, and reshaped every way we do business. Regardless if you are a small business owner, a freelancer, or a job seeker, having a strong online presence is never something bad.
Having a high online presence will positively impact how customers see your brand, their engagement with your brand, and how you stand out from competitors.
In this article, we’ll dive deeper and learn more about how you can increase your online presence to the maximum until the end of the year.
Social media video marketing
Social media video marketing is an excellent way to engage with your audience, get your brand’s message across, and create some of the best brand experiences. Video content offers you a unique way of visual storytelling and sharing information that connects on a deeper level with your target audience.
However, which social media channels allow you to do this? How do you leverage these different platforms and use their unique features for maximum impact? Let’s find out:
- YouTube: If you want effective long-form content, YouTube is a powerful social media tool to use. You can go deep into storytelling and sharing important information. You can easily build a strong connection with your audience and establish authority in your field. Try keeping your videos short and delivering the message. Statistics show that every minute beyond 12 minutes indicates that you’ll lose viewers.
- TikTok: If you are focused on making short videos, TikTok is the right choice for you. Short-form videos are great for engaging on a deeper level with your target audience.
- Instagram: Instagram is highly popular for its reels. You have both short-form (Reels) and long-form (IGTV) video content. Using a combination of both can help in fulfilling different audience preferences and content types.
- Twitch and Facebook Live: Live Streaming is great because of its real-time interactions. Twitch is a popular option among gamers, but Facebook live is used by a broader range of people. Live streaming is excellent for boosting brand engagement, but the only thing to watch out for is negative comments and technical issues that may occur during the stream.
Video marketing has opened new doors for marketers to connect with their audience on a deeper level and each year, there are plenty of new options to choose from when you are active on social media channels.
Get into link-building services
Link-building services are the process of acquiring high-quality backlinks from other websites back to your site. In other words, these backlinks that you connect with are a positive sign that your website is a reputable source of information and promotes great content.
In order to get started and get expert advice, it’s always best to hire a link-building service agency. These professionals can indicate potential opportunities, create outreach campaigns, and high-quality content that encourages other websites to link back to your site.
By using the help of professional link builders, not only can you save time, but will get the chance to improve your search engine ranking and organically increase organic traffic. A skilled link builder will see where your website currently stands, identify areas that you need to improve, and conduct a competitor analysis.
Use a consent management platform (CMP)
In the world of evolving online businesses, data privacy laws are becoming stricter when it comes to the way you collect and use personal data. Consent management platforms (CMPs) simplify cookie consent with the cookie consent manager and make sure that your organization is complying with the latest data privacy laws, regardless of where the visitor is from.
Cookie consent is the consent that your visitors use for processing certain cookies. A cookie consent manager will display full compliance with local regulations of the visitors' preferences by displaying a banner with both the ‘Accept’ and ‘Reject’ buttons.
Moreover, CMPs help websites that collect personal information show users how their personal information is going to be processed and get consent from their side. Worldwide data privacy regulators like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are giving out penalties and fines to all online businesses that are failing to comply with data privacy standards.
These fines might negatively affect your business reputation and hurt your online presence. Therefore, using a CMP can significantly solve the problem and help your business stay reputable.
Optimize your website for SEO purposes
Search engine optimization (SEO) is an effective way to improve your online presence. Earning a top spot in search engine results is important since most people will not go beyond the first page of Google. 75% of people never surpass the first page of Google.
Considering these statistics means that the lower your company is ranking on search engines, the worse it’ll be for your leads and sales. However, the real question is what you can do to gain a top spot and improve your website’s presence? Here’s which areas you need to focus on:
- Off-page SEO: Focuses on your website’s presence across the web like we mentioned with link-building services.
- On-page SEO: Gives more focus on your own website, such as the content you create without including any backlinks from other websites.
- Technical SEO: Focuses on your website’s structure and loading speeds. The faster your website is, the better it’ll be for your SEO ranking and reduce your bounce rates.
If you want to stay on top of the game, here are a few practices to follow:
- Audit your website to find your current website’s status
- Research keywords that are related to your product and services
- Incorporate keywords into your website and its pages
- Build long-term relationships with bloggers, and publishers
- Regularly produce new content like blog posts and optimize them for SEO purposes
- Improve your website’s usability by streamlining your site’s navigation and speed
There are plenty of different areas to focus on when it comes to SEO, but you need to see which part you and your team need to pay attention to the most.
Focus on providing your users with a user-centric design
User-centric designs are important for establishing a strong online presence. Its function is to create a welcoming and great experience for visitors, addressing their preferences and needs. User-centric designs can improve customer satisfaction and retention. However, to achieve this, you need to do the following:
1. Create a mobile-first approach
This involves designing your website and apps for mobile devices initially and scaling them to larger screens. This makes sure that users have a great experience, regardless of the device they are using.
To create a mobile-first approach, you need to do the following:
- Have a responsive design: Make sure that your website layout and content adapt to different screen sizes.
- Optimize your website’s speed: Optimize images, minimize code, and leverage caching to make sure that your loading times are optimal.
- Easy navigation: Make sure your menus and navigation are easy to get around.
After you’re done creating your mobile-first approach, it’s now time to focus on optimizing your user experience (UX).
2. User experience (UX) optimization
Well-designed UX encourages longer user sessions, lower bounce rates, and offer you a higher conversion rate:
- Clear call-to-actions: Make sure that call-to-actions (CTAs) are visible and guide users to make the intended actions they need.
- Content hierarchy: Organize your content based on a clear hierarchy, and make it easy for users to find what they need.
- Include interactive elements: Include interactive elements like chatbots, quizzes, or forms to engage with users and gather valuable insights.
Now, we come to the last step which includes your web accessibility.
3. Make your website accessible
Accessibility is an important part of creating your user-centric design and making sure that your website is available to all individuals. If you want to improve your website’s accessibility, follow these steps:
- Use alt text for your images: Helps assist users that have a disability with visual impairments.
- Keyboard navigation: Make sure that all interactive elements can be accessed through the keyboard.
- Use high contrast: Do this between text and background colors and choose attractive font styles and sizes that make everything visible.
According to the World Health Organization (WHO), more than 1.3 billion people are suffering from some sort of disability so website accessibility matters a lot.
Your online presence matters the most so don’t think twice
Improving your online presence is a highly important factor when it comes to how successful your online business becomes. Therefore, don’t leave it as an afterthought and take the steps you need to.
Boosting your online presence is influenced by a range of factors, so taking the right steps that we mentioned will have a significant impact on how successful you and your business become by the end of the year.
The online world has revolutionized the way we live, work, and reshaped every way we do business. Regardless if you are a small business owner, a freelancer, or a job seeker, having a strong online presence is never something bad.
Having a high online presence will positively impact how customers see your brand, their engagement with your brand, and how you stand out from competitors.
In this article, we’ll dive deeper and learn more about how you can increase your online presence to the maximum until the end of the year.
Social media video marketing
Social media video marketing is an excellent way to engage with your audience, get your brand’s message across, and create some of the best brand experiences. Video content offers you a unique way of visual storytelling and sharing information that connects on a deeper level with your target audience.
However, which social media channels allow you to do this? How do you leverage these different platforms and use their unique features for maximum impact? Let’s find out:
- YouTube: If you want effective long-form content, YouTube is a powerful social media tool to use. You can go deep into storytelling and sharing important information. You can easily build a strong connection with your audience and establish authority in your field. Try keeping your videos short and delivering the message. Statistics show that every minute beyond 12 minutes indicates that you’ll lose viewers.
- TikTok: If you are focused on making short videos, TikTok is the right choice for you. Short-form videos are great for engaging on a deeper level with your target audience.
- Instagram: Instagram is highly popular for its reels. You have both short-form (Reels) and long-form (IGTV) video content. Using a combination of both can help in fulfilling different audience preferences and content types.
- Twitch and Facebook Live: Live Streaming is great because of its real-time interactions. Twitch is a popular option among gamers, but Facebook live is used by a broader range of people. Live streaming is excellent for boosting brand engagement, but the only thing to watch out for is negative comments and technical issues that may occur during the stream.
Video marketing has opened new doors for marketers to connect with their audience on a deeper level and each year, there are plenty of new options to choose from when you are active on social media channels.
Get into link-building services
Link-building services are the process of acquiring high-quality backlinks from other websites back to your site. In other words, these backlinks that you connect with are a positive sign that your website is a reputable source of information and promotes great content.
In order to get started and get expert advice, it’s always best to hire a link-building service agency. These professionals can indicate potential opportunities, create outreach campaigns, and high-quality content that encourages other websites to link back to your site.
By using the help of professional link builders, not only can you save time, but will get the chance to improve your search engine ranking and organically increase organic traffic. A skilled link builder will see where your website currently stands, identify areas that you need to improve, and conduct a competitor analysis.
Use a consent management platform (CMP)
In the world of evolving online businesses, data privacy laws are becoming stricter when it comes to the way you collect and use personal data. Consent management platforms (CMPs) simplify cookie consent with the cookie consent manager and make sure that your organization is complying with the latest data privacy laws, regardless of where the visitor is from.
Cookie consent is the consent that your visitors use for processing certain cookies. A cookie consent manager will display full compliance with local regulations of the visitors' preferences by displaying a banner with both the ‘Accept’ and ‘Reject’ buttons.
Moreover, CMPs help websites that collect personal information show users how their personal information is going to be processed and get consent from their side. Worldwide data privacy regulators like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are giving out penalties and fines to all online businesses that are failing to comply with data privacy standards.
These fines might negatively affect your business reputation and hurt your online presence. Therefore, using a CMP can significantly solve the problem and help your business stay reputable.
Optimize your website for SEO purposes
Search engine optimization (SEO) is an effective way to improve your online presence. Earning a top spot in search engine results is important since most people will not go beyond the first page of Google. 75% of people never surpass the first page of Google.
Considering these statistics means that the lower your company is ranking on search engines, the worse it’ll be for your leads and sales. However, the real question is what you can do to gain a top spot and improve your website’s presence? Here’s which areas you need to focus on:
- Off-page SEO: Focuses on your website’s presence across the web like we mentioned with link-building services.
- On-page SEO: Gives more focus on your own website, such as the content you create without including any backlinks from other websites.
- Technical SEO: Focuses on your website’s structure and loading speeds. The faster your website is, the better it’ll be for your SEO ranking and reduce your bounce rates.
If you want to stay on top of the game, here are a few practices to follow:
- Audit your website to find your current website’s status
- Research keywords that are related to your product and services
- Incorporate keywords into your website and its pages
- Build long-term relationships with bloggers, and publishers
- Regularly produce new content like blog posts and optimize them for SEO purposes
- Improve your website’s usability by streamlining your site’s navigation and speed
There are plenty of different areas to focus on when it comes to SEO, but you need to see which part you and your team need to pay attention to the most.
Focus on providing your users with a user-centric design
User-centric designs are important for establishing a strong online presence. Its function is to create a welcoming and great experience for visitors, addressing their preferences and needs. User-centric designs can improve customer satisfaction and retention. However, to achieve this, you need to do the following:
1. Create a mobile-first approach
This involves designing your website and apps for mobile devices initially and scaling them to larger screens. This makes sure that users have a great experience, regardless of the device they are using.
To create a mobile-first approach, you need to do the following:
- Have a responsive design: Make sure that your website layout and content adapt to different screen sizes.
- Optimize your website’s speed: Optimize images, minimize code, and leverage caching to make sure that your loading times are optimal.
- Easy navigation: Make sure your menus and navigation are easy to get around.
After you’re done creating your mobile-first approach, it’s now time to focus on optimizing your user experience (UX).
2. User experience (UX) optimization
Well-designed UX encourages longer user sessions, lower bounce rates, and offer you a higher conversion rate:
- Clear call-to-actions: Make sure that call-to-actions (CTAs) are visible and guide users to make the intended actions they need.
- Content hierarchy: Organize your content based on a clear hierarchy, and make it easy for users to find what they need.
- Include interactive elements: Include interactive elements like chatbots, quizzes, or forms to engage with users and gather valuable insights.
Now, we come to the last step which includes your web accessibility.
3. Make your website accessible
Accessibility is an important part of creating your user-centric design and making sure that your website is available to all individuals. If you want to improve your website’s accessibility, follow these steps:
- Use alt text for your images: Helps assist users that have a disability with visual impairments.
- Keyboard navigation: Make sure that all interactive elements can be accessed through the keyboard.
- Use high contrast: Do this between text and background colors and choose attractive font styles and sizes that make everything visible.
According to the World Health Organization (WHO), more than 1.3 billion people are suffering from some sort of disability so website accessibility matters a lot.
Your online presence matters the most so don’t think twice
Improving your online presence is a highly important factor when it comes to how successful your online business becomes. Therefore, don’t leave it as an afterthought and take the steps you need to.
Boosting your online presence is influenced by a range of factors, so taking the right steps that we mentioned will have a significant impact on how successful you and your business become by the end of the year.
