Email deliverability is a hot topic in the email marketing world. If you're looking to optimize your email campaigns, validation can help. But what is email validation? And how can it help to improve your email deliverability? We'll go through all the important details about this process, including how to use it to improve your deliverability and reduce bounce rates.
Why you need to improve your email deliverability
Improving your email deliverability is important because it has a direct effect on your bottom line. A high bounce rate and spam complaint rate can have a negative impact on your email deliverability, which in turn will affect how many people see your messages and purchase products from you.
Bounce Rate: The percentage of emails that were not delivered to the recipient's inbox due to undeliverable addresses or other reasons (like spam filters).
How to improve your email validation process
To improve your email validation process, you should use a tool that can check for the following:
- Invalid email addresses. This includes invalid characters and TLDs, such as ".com" or ".net", but also includes other common issues such as incorrect punctuation and spacing.
- Duplicate email addresses. Duplicates must be removed from your list because they can cause deliverability problems or even lead to blacklisting if they're submitted too many times by different senders.
Invalid domains are a common problem in email list building, but they can be easily fixed. This is because the majority of email providers verify the domain before sending any emails. If you're using a tool that allows you to import your existing contacts, make sure that it's configured correctly by checking for invalid domains.
Validation is the first step to improving deliverability
Validation is the first step to improving deliverability. It's important to note that validating your list will not improve your score overnight; it's a long-term strategy that requires consistent effort and persistence over time.
Validating your email list can help you identify invalid addresses, which can include:
- Recipients who have moved but haven't updated their contact information with the company they work for (e.g., Yahoo customer service).
- Recipients who have never been customers of yours (e.g., someone who signed up on LinkedIn).
- Recipients whose contact information has changed since they signed up with you (e.g., if they've moved or gotten married).
It's also important to note that validating your list will not improve your score overnight; it's a long-term strategy that requires consistent effort and persistence over time.
Don't send emails to invalid addresses
You should also be sure that you're not sending emails to invalid addresses.
- Don't send emails to spam traps. When an email address has been reported as spam, it may have been blacklisted by a variety of ISPs and other mail servers. Your message will never reach its intended recipient if you send it through these blacklists.
- Don't send messages to any addresses that have been blacklisted by ISPs or other mail servers because they were found to be associated with spam or abusive behavior (like phishing scams). If an ISP has determined that an address is associated with unwanted content in some way, then chances are good that others will do so as well--and those are likely not going anywhere anytime soon!
Be careful with use of the BCC field
Be careful with the use of the BCC field. The BCC field is not a good way to send emails. It can be used for sending an email to yourself or multiple people at once, but it doesn't always work well and you should use caution when using it this way.
If you're sending an email that contains sensitive information, make sure you are not accidentally exposing your address in a message marked as "Bcc:"
If you are sending an email from a mobile device, be careful not to accidentally type in the BCC field. The BCC field is not a good way to send emails and can cause problems if it's used incorrectly.
Consider the source IP address of your email
If you are using an ISP's mail server, your email will have the source IP address of that server. If you are sending from an application (such as Outlook), the source IP address will be that of your computer or device.
If the source IP address is blacklisted or associated with spamming practices in any way, it can significantly hurt your deliverability rates.
It's important to note that ISPs often change their IP addresses regularly and may even change them daily depending on their service level agreement with their customers; so if you're looking at a list of blacklisted IP addresses for legitimate reasons (like ensuring that no one else has used them), make sure it hasn't been updated recently!
Update any invalid recipient lists
Maintaining a clean list of email addresses is an important part of improving deliverability. Here are some tips for keeping your list up to date:
- Try to avoid adding duplicate entries. This can happen when you import an existing list into your database and then add new entries without removing the previous ones first, or if you're sending out hundreds of emails at once without first verifying whether each recipient's address remains valid (for example, by sending them a confirmation email).
- Use filters in your database software to automatically remove invalid recipients from the system as soon as they're identified so that they don't clutter up future campaigns or take up storage space on servers.
Validating the email address will increase deliverability and reduce your bounce rates
Validating the email address will increase deliverability and reduce your bounce rates. The first step to improving your email deliverability is validating the addresses you have collected from customers and prospects. By doing this, you can avoid spam filters that may block your messages from reaching the inbox of your recipients.
The best way to validate an address is through real-time verification (RTV). RTV checks whether an email address exists by sending a confirmation code directly to it; if there is no response within 30 days, then it will assume that the recipient does not want their message delivered there anymore. This means that all of your contacts won't receive any more emails from you unless they actively opt in again--which improves engagement by making sure only interested parties receive content related specifically towards their interests instead of generic marketing messages sent indiscriminately across all subscribers' inboxes!
If you want to improve your email deliverability, then it's important that you validate your email addresses. Validation tools can help you check if an address is valid or not before sending out an email campaign. The problem with these tools is that they often return false positives (i.e., addresses that appear invalid but actually aren't). To avoid this issue and make sure your emails reach their intended recipients, we recommend using an internal validation process instead of relying solely on external services.